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Online education from fashion industry leaders

LECTURER

Margarita is a personal stylist with over a decade of experience in the industry. Her career began with client styling and specialized training in fashion. She later ventured into parallel work at a modeling agency, where she was responsible for booking and styling test shoots, before moving into the blogging sphere.

In 2015, she leveraged her platform to launch a YouTube channel focused on fashion, amassing over half a million subscribers by 2020.

Margarita received her education from the London College of Fashion, where she completed a course in "Personal Styling and Image Making," as well as the New York Institute of Arts and Design ( NYIAD) where she took a course on "Personal Styling." She also enrolled in a course on "Fashion Styling and Image Making" by Lucinda Chambers through The Business of Fashion (BoF). Throughout her educational journey, she collaborated with stylist Roman Mednyi on various educational projects and webinars.

She has taught a course on "Personal Style" at the "Cultural Project" educational institution and also led an express course on style at Darya Shapovalova's "Kyiv Fashion Institute."

Over her career, Margarita has had her work featured on the cover of Pink magazine (September 2018), and she has appeared in the pages of L'Officiel, Harper's Bazaar, and Cosmopolitan. She has penned her own column for L'Officiel and has actively collaborated with Harper's Bazaar and Cosmopolitan.

In 2017 and 2018, she was invited to have her own style segment on the "Breakfast" program aired on the "1+1" Ukrainian TV channel. Both Harper's Bazaar and L'Officiel have invited her as a fashion lecturer for various conferences and events.

In the realm of fashion education, such a multifaceted background not only illustrates expertise but also dexterity in navigating different formats and platforms — important traits for anyone looking to establish their credibility and widen their reach in the fashion industry.

19 715 UAH ($478)

An in-depth exploration into the role of a personal stylist, shedding light on the vital skills and subtleties of the profession.

ONLINE COURSE

Margarita Muradova

Access to the lectures is strictly according to the schedule. The first lecture will be available on January 13, coinciding with the cohort start date.

All course lectures are released every Monday and Wednesday. Students will receive several homework assignments throughout the course, each having a five-day completion window (and an end-of-course assignment).

At the end of the course, each student who wishes to receive a certificate of completion from the MODEISME educational platform must write, submit and defend an end-of-course project on a given topic.

Access to all course materials is granted for one year from the cohort start date, allowing students the option to revisit lectures as needed, deepening their understanding of the subject matter.

Access to the online course is granted for one (1) year.

1. Introduction to the fundamentals of styling. Basics.
• Fundamental terminology.
• Stylist's modes of thinking and primary branches of the profession.
• Types of styles and their foundation.
• A journey through fashion history.
• The formula of a trendsetter brand and its decoding.
• The evolution of style icons and their components.
• Fashion Houses and everything you, as a stylist, need to know about them.

2. Introduction to the work of a personal stylist. Basics of image-making.
• Stylist's routine.
• Key tasks and rules of an image consultant.
• Establishing visual clarity.
• Wardrobe analysis, shopping assistance, style map.
• Basic wardrobe and capsule: what's the difference?
• Guide to fabrics and materials: characteristics, compositions, care.

3. Appearance as a defining component of personal style.
• How to accurately determine body type.
• Nuances of categorization.
• Styling specifics for different body shapes.
• Working with various mixed body features and their peculiarities (leg length, plus size, torso, height).
• Face shapes and their corresponding style solutions.

4. Color theory, Kibbe body types. Coloristics as the science of color and color blocking.
• Working with color types and their relevant elements.
• Kibbe body types and its relevance today.
• The basics of coloristics.
• Engaging with the color wheel in the context of the stylist profession.
• Color blocking and theories of color combination in styling.

5. Styling and the secrets to creating a successful look.
• Working with volumes in an outfit.
• Distribution of proportions in clothing.
• Combining and categorizing prints and textures.
• The role of footwear and accessories in styling.
• Statement: the approach to using focal points in crafting a cohesive look.
• The outfit formula: the role of a uniform in a functional wardrobe.

6. Personality and lifestyle as defining components of personal style.
• Analyzing an individual's personality and character to define their style. How to do it?
• The principle of character-driven style: fundamentals, details, and practice.
• Client analytics. Correlating data with stylistic concepts.
• The lifestyle diagram and how it assists in crafting a person's unique signature.

7. Working with clients. Creating a style map.
• Introducing yourself to the client and conducting a questionnaire. Preliminary analysis.
• Addressing client inquiries and their expectations.
• The process of providing each of the stylist's basic services.
• Personal boundaries of the stylist and how to determine them.
• The style map as a foundational service: its components, creation, and characteristics.

8. Wardrobe analysis.
• Analysis and types of wardrobe breakdown.
• Scheme for conducting a wardrobe assessment.
• Process and specifics of wardrobe analysis.
• Motivation and addressing client objections.

9. Shopping assistance. Working online and offline.
• Setting objectives and understanding client needs before shopping.
• The process of shopping assistance. Potential pitfalls and details.
• Rules for dealing with challenging clients. Unconventional situations.
• Follow-up support and solidifying the service provided.
• Online vs. offline stylist services: characteristics and distinctions.

10. Personal signature and platforms of a stylist. Pricing. Client acquisition.
• Identifying your target audience.
• Creating and maintaining your own online platform as the key to a successful stylist career.
• Collaborating with media, designers, and brands.
• Promoting your services and personal brand. Advertising and self-promotion.
• Establishing pricing strategies and the range of services.
• Building a client base and communication: everything a professional needs to know.
• Developing a practical work plan for an image maker.
• Do's and don'ts in shaping and maintaining a stylist's image.
• How to stand out in a saturated industry?

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